Google redesigns Google+ to attract users

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The newly redesigned Google+ is here.

The company introduced a revamped version of the Google+ app and website that reorganizes the social network around its Communities and Collections features.

The revamped Google+ emphasizes Communities and Collections, which the companyintroduced earlier this year. Communities is the network’s groups feature while Collections allow users to group posts into topic-based sections.

This goal, Google says, is to make Google+ simpler and easier to use by reorganizing the network around its users’ interests.

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The Google+ website, iOS and Android app have also been redesigned to be faster and easier to use across different platforms and devices.

“We’ve drastically simplified nearly every aspect of the product,” Google’s Luke Wroblewski, wrote in a post on Google+. “The new Google+ also makes it easier to post, search, connect, and keep up with great content in a fully redesigned home stream.”

While it seems unlikely the latest redesign will be able to breathe new life into Google’s social network, Google+ has been successful in appealing to groups of users interested in specific topics so it’s not surprising they would choose to reorganize the service around these areas.

The updated apps will be available “in the coming days,” but Google+ users can check out the new site now by selecting the “let’s go” prompt after logging in from their browser. You’ll still be able to switch back to the old design, though it’s not clear if that will eventually change.

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