The latest print edition of Mobile Marketing is now available to read online. In this issue, as the advertising industry gathers in Cannes, we look at creativity, and specifically, how it manifests itself on mobile. There’s also a beginners’ guide to chatbots, and a rundown of the advertising offerings from the major social networks.
With the Olympics just around the corner, Tim Maytom looks at the opportunities, and challenges, that mobile presents for everyone involved with the Games, and Amir Malik, director of programmatic at Trinity Mirror Solutions, offers a warts-and-all take on the current state of programmatic advertising.
In our Cover Story interview, we talk to Digital Element marketing director Andy Ashley about using location to target mobile users at scale, and we also hear how Papa John’s is using hyper-local targeting to drive sales.
And if all that’s not enough for you, we also take a deep dive into 2-factor authentication, augmented reality and ad fraud, and we have full details of the 2016 Effective Mobile Marketing Awards. You can read the issue online here.