As of Monday dating app Bumble will require male users to reply to women’s messages within 24 hours, or they lose the match, Bumble CEO Whitney Wolfe told Mashable in an exclusive interview.
Among hundreds of dating apps, Bumble, which launched in 2014, is unique. Once a couple matches (through a swipe function similar to Tinder’s), women must message within 24 hours or lose the match. At that point, men are permitted to message back.
Up until now, men had “essentially forever” to do so, says Wolfe.
Now they’re beholden to the same time window as women are. Once a woman messages a guy, his countdown timer initiates. If he doesn’t respond within a day, bye, bye, potential partner.
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